Introduction
Haven’t you heard the English Saying ‘Information Is Wealth’ ? How well have we ever tried to understand the sentence ?
Day in and day out we browse with our ‘default search engine’ Google. Have we ever considered what is happening as we press the search button as we click the links which appear over the search results ?
Every Search Results is stored, every links clicked are tracked building an digital identity associated with you. Finger Printing is an method to identify your digital landscape – your presence on the internet. Finger Printing uses trackers to identify your browser, screen resolution and your internet protocol address (IP Address) to name a few.
Initially, the idea of Finger Printing was an simple concept. The more we understood the working of the connected networks of computers, the better we became at identifying devices – just like a detective. Tunneling your network through Virtual Private Network(VPN), faking your identity you can fool me but never your digital footprints.
Deleting cookies, masking your IP, blocking the cookies wouldn’t prove to be helpful. Your Digital Identity is matched, 99% of the time you visit any website over the internet. Digital Fingerprinting isn’t that bad either, it’s been an effective methodology to combat identity theft, credit-card fraud among many others. When it comes to privacy, it just got evil.
Meesho Lucky Draw | On-Going Digital Fraud
Most of us at some point of time would have placed orders digitally. Mostly out of sweeping discounts or due to global lockdown during the pandemic for our basic necessity. Have we ever wondered, are our data stored digitally secure ?
We always trust companies with keeping out data safe, but what level of protection of our digital data could be considered safe. Our Names, Address, Phone Numbers, Transaction History & their details along with bank account information are all stored in a remote server. Most Expected.
Meesho Lucky Draw
The above copy of a letter was sent over speed post to the victim. The victim approached the admin of this website curious enough to understand how to avail the lucky draw. Just over the glance, the admin wasn’t convinced of the idea of sharing bank details over a messenger service and advised the victim to wait till we verify the authenticity of the letter received.
Remediation Rule of paying GST and processing fee while not including the prize amount appears to be fishy. The cost of the car to be purchased may vary from model to model and from one showroom to another, In such scenario paying the processing fee and GST before the customer even purchases doesn’t picture perfect to be a legit work.
The names of the founders of Meesho appears under FOR MEESHO(G.M.) & Approved By CEO. We observed they were supposed to be Digital Signature(s). Digital Signature of Vidit Aatrey is signed using ‘Brush ATF Book‘ font while Digital Signature of Sanjeev Barnwal is signed off by the font style, Malaga Pro.
The HBSC Bank verified seal is an image from istockphoto and isn’t official. The QR Code in the lucky draw card didn’t point to any url.
Meesho’s Response
Conclusion
In this article, we have discussed the importance of digital privacy, If not stored securely it could be utilized by bad actors for malicious purposes. Malicious actors access data through various means such as accessing the database either through hacking, phishing, keylogging or by an insider.
The PhonePe, Bhim UPI,GPay logos in uneven alignment is another flaw in this Lucky Draw letter. Thus, in case if someone receives such letters from any shopping sites or any other company claiming to provide offer or cash prize. Think Before You Act.
Digital Privacy Matters!
This article was first published on June 21,2023
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